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More than 15 years of experience, applied with care
Hi, I'm Sian Smith, Owner of BAS Consultancy Services Ltd.
I've spent over 15 years working across corporate brands, global charities and small charities on transformation programmes, digital marketing, MarTech and CRM Systems, brand launches, acquisitions, organisational design and senior development.
The discipline that drives commercial growth in a corporate is the same discipline that drives sustainable income for a charity - the language and the constraints just change.
My job is to translate, structure and deliver - and to coach the people who'll keep it running once I've gone.
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